NORCROSS, GA – April 17, 2013 – Many companies struggle to maintain brand consistency and control their customer communications in the face of emerging electronic channels. To help address these issues, TransCentra, a leading provider of billing and payment software and services, today introduced a unique billing and payments solution to improve customer communications and the brand experience, drive positive customer behavior, and lower costs.
TransCentra’s new solution leverages the power and potential of many companies’ most consistently read (but often overlooked) customer communications vehicle – their bills. Starting with its state-of-the-art digital color print technology for bill printing, TransCentra helps its clients encourage customer adoption of electronic payment channels. It accomplishes this through the use of variable messaging and close integration of the paper billing and electronic remittance processes to achieve an unprecedented level of consistency and interaction between a company’s print, mobile and online properties.
For example, vibrant personalized messages on a customer’s bill encourage those customers to pay their bill simply by scanning a QR code on the bill coupon. When the customer scans the coupon with their mobile device, they authenticate and are taken to the company’s TransCentra-hosted mobile bill payment site, where the customer finds their information pre-populated. At that point, the customer just authorizes the payment and is done. They can even sign up then and there for recurring electronic bill payment, paperless billing, and other cost saving options right from the mobile payment site.
“Regardless of size or industry, businesses today must provide an optimal customer experience, while still controlling costs,” said Lynn Boggs, chief executive officer of TransCentra. “By introducing the newest color print capabilities into our multichannel billing and payments process, we not only allow companies to reach out to their customers in ways previously unavailable, but also ensure that the communication is consistent across each channel.”
By addressing billing and payments through a holistic process, companies save money and resources while shifting customers to more cost-effective electronic channels. Perhaps more importantly, combining the newest print capabilities with electronic payment channels enables companies to provide a more personalized, interactive and effective brand experience. As customers move from their bill to their payment method or jump from one payment channel to another, TransCentra clients are able to control the entire experience. From branding to messaging to marketing, individual customer interactions evolve into cohesive experiences that reinforce the company’s brand image and messages.
At the forefront of TransCentra’s approach is a reduction in internal support costs for its clients. TransCentra’s holistic approach to multichannel billing and payments allows companies to submit a single billing file, which is then split among the company’s various billing channels based on designated customer preference and client instructions. The incoming customer payments are then consolidated from each channel into a single Accounts Receivable file and returned to the company for processing. This holistic approach to multichannel billing and payments not only eliminates costly support expenses necessary for each individual channel, but also ensures the customer experience remains consistent throughout.
Norcross, Ga.-based TransCentra is America’s largest outsourced remittance processor, one of the largest outsourced billers and a top provider of imaging and payment processing platforms and software. An industry leader in innovative multichannel billing and payment solutions, TransCentra is trusted by many of the largest and most recognized names in both the consumer and business-to-business markets across a variety of industries, including financial services, insurance, healthcare, utilities and telecommunications. For more information, visit www.transcentra.com.